Notes on communications, design, and the work of telling great stories — from over two decades of helping brands say what they actually mean.
In this post, I would like to discuss our old friend the Purchase Funnel. It describes the various stages…
Use your personal profile. While some may feel it wise to keep personal and business pages separate (depending…
You know how important the quality of your product or service is to your customer. Your customers judge…
How much is this going to cost? That’s one of the first questions business owners will ask when…
You can have it fast, cheap or good. Pick two. It’s an old saw and can apply to…
It’s hard to believe we are coming to the close of another year. December can be a busy…
What is a Value Proposition? Whether you are trying to market a new product, an old product, a…
If you are trying to market your business, what is the best social media (SM) platform for you?…
This is a tough topic to discuss without seeming totally self-serving. I am a marketing consultant and I…