mike@princetoncreative.com

Design graphic design

PowerPoint is NOT a Swiss Army Knife

Microsoft PowerPoint is a terrific application for creating presentation slides. At Princeton Creative, we use PowerPoint every day. In fact, we are PowerPoint experts and…

November 7, 2023

No Brand Management? That’s Fine If You Enjoy Herding Cats

Does your brand really need to be managed? The short answer is an emphatic yes! A brand is so much more than just a logo.…

Branding Colors Design graphic design Visual Communication

Graphic Design Principles: Crafting Visual Communications

From advertising and branding to web design and print materials, understanding the principles of graphic design is essential to craft effective visual communications. These principles…

Branding Colors Design

The Meaning of Colors: Exploring the Spectrum of Emotions

Colors are all around us, and they play a significant role in our daily lives. Beyond their aesthetic appeal, colors have a profound impact on…

Design Form

The Communication Equation

Searching the phrase “Principles of Communication” yields a considerable and daunting variety of results. Not terribly helpful! Results include “The 3 Principles of Communication” all…

Design Form

Form Still Follows Function. Especially in the Digital World.

There is an old truism in the design world: Form Follows Function. Most of us first heard this concept in relation to the design of…

PowerPoint is NOT a Swiss Army Knife

No Brand Management? That’s Fine If You Enjoy Herding Cats

Graphic Design Principles: Crafting Visual Communications

The Meaning of Colors: Exploring the Spectrum of Emotions

The Communication Equation

Form Still Follows Function. Especially in the Digital World.

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