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The 4 Types of Customer Benefits

Posted on October 21, 2014February 15, 2016 by Princeton Creative
In the marketing world, we talk a lot about benefits. Benefits are the real reasons why a customer will buy your product or service: because it offers them some benefit. In other words, it solves a pr... Read More

The 4 C’s of Marketing (Goodbye, 4 P’s!)

Posted on October 21, 2014February 15, 2016 by Princeton Creative
Marketing is part business, part science and part art. And like business, science, and art, marketing is always evolving. And that is partly why it is both exciting and useful. Today the world of mark... Read More
Holistic marketing glyphs

Why Holistic Marketing?

Posted on October 20, 2014February 15, 2016 by Princeton Creative
There are a good handful of viable approaches to marketing, but to me there is nothing that beats a holistic approach. Here’s a simple definition of Holistic Marketing: A marketing strategy that is ... Read More
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