Holistic Marketing Boot Camp
Full day or half day workshops to get you up to speed on the fundamentals of holistic marketing including: Market Research and Target Market Profiles, Value Proposition Development, the 4C's, Voice of the Customer, Sensible Social Media, the Customer Journey, Budgeting and ROI and a Marketing Plan Template.
The Perfect Presentation
Never again will you be accused of committing "Death by PowerPoint." This three hour workshop shows you how to create engaging slides using only the content you really need. Fonts, colors, images animations, transitions...it's all packed into this program, plus we also help you work on your delivery.
Social Media for Marketing
If you just can't resist doing it yourself, at least let us help you get started. After we evaluate the best possible platforms for your business, we'll train you on how to use them without spending your entire life Tweeting. We can customize training sessions to your business, or just come to your location for a general "How To" session on the wonderful world of social media. Whatever you decide, Social media is crucial and it's really important to put it to work for your business.
Building Your Value Proposition
Whether you are trying to market a new product, an old product, a service or just about anything that requires an exchange of value (typically money), then you will be well served by building a strong Value Proposition (VP). We hear the term often, although it is often used interchangeably with unique selling proposition, customer value proposition, benefits statement, benefit proposition, unique selling advantage or any number of other terms. It is all of those but not quite any of those alone. So what exactly is this elusive concept, why is it so important and how can you build yours to get amazing results?
Amazing Customer Experience
The experience that you offer your customers is one of the most important ways that they evaluate and choose whether or not to adopt and advocate for your brand. Bad news travels fast and customers who have a bad experience are more likely to make their gripes public on the web. Put our customer experience concepts to work for your company to make sure that never happens. When you delight your customers, not only will they come back for more, but they will spread the word about how great they think you are, and we all know you can't buy that kind of advertising!
Guest Speaking and Seminars
During this past year, we have delivered presentations and facilitated workshops at the College of New Jersey for the SBDC, area libraries for SCORE, the Johnson Education Center, Princeton Rotary, and the CMA National Conference in addition to other private businesses and corporations. We would love to speak at your next event and we are open to discussing topics that are most useful to you and your audience. So please give us a call.
