Tag: holistic marketing
How much is this going to cost?
How much is this going to cost? That’s one of the first questions business owners will ask when considering spending money on marketing, and rightfully so. With tight budgets and ever slower sales c... Read More
The Iron Triangle
You can have it fast, cheap or good. Pick two. It’s an old saw and can apply to almost any business, and marketing is no exception, but let’s look at how it might apply to your business. Let’s s... Read More
Plan-Ahead Marketing Strategies for the New Year
It’s hard to believe we are coming to the close of another year. December can be a busy month for those of us in retail. For the rest of us, December might mean a slowdown and not the best month for... Read More
The 6 Steps to a Winning Value Proposition
What is a Value Proposition? Whether you are trying to market a new product, an old product, a service or just about anything that requires an exchange of value (typically money), then you will be wel... Read More
DIY marketing…yes or no?
This is a tough topic to discuss without seeming totally self-serving. I am a marketing consultant and I make my living by helping businesses with their marketing, often by actually doing their market... Read More