How much is this going to cost?

Posted on February 16, 2015February 15, 2016 by Princeton Creative

How much is this going to cost? That’s one of the first questions business owners will ask when considering spending money on marketing, and rightfully so. With tight budgets and ever slower sales c... Read More

purchase funnel, sales funnel, customer journey

Aligning Content to the Purchase Funnel

Posted on November 4, 2014February 15, 2016 by Princeton Creative

In this post, I would like to discuss our old friend the Purchase Funnel. It describes the various stages customers go through as they first become aware of your business and move towards purchase a... Read More

DIY marketing…yes or no?

Posted on October 22, 2014February 15, 2016 by Princeton Creative

This is a tough topic to discuss without seeming totally self-serving. I am a marketing consultant and I make my living by helping businesses with their marketing, often by actually doing their market... Read More

Tools and resources for marketing your business

Tag: purchase funnel

How much is this going to cost?

Aligning Content to the Purchase Funnel

DIY marketing…yes or no?