Branding: It’s Not Something You Do to Cattle…
You know how important the quality of your product or service is to your customer. Your customers judge their experience of your business through the product or service they receive from you. But ther... Read More
How much is this going to cost?
How much is this going to cost? That’s one of the first questions business owners will ask when considering spending money on marketing, and rightfully so. With tight budgets and ever slower sales c... Read More
The Iron Triangle
You can have it fast, cheap or good. Pick two. It’s an old saw and can apply to almost any business, and marketing is no exception, but let’s look at how it might apply to your business. Let’s s... Read More
Plan-Ahead Marketing Strategies for the New Year
It’s hard to believe we are coming to the close of another year. December can be a busy month for those of us in retail. For the rest of us, December might mean a slowdown and not the best month for... Read More
The 6 Steps to a Winning Value Proposition
What is a Value Proposition? Whether you are trying to market a new product, an old product, a service or just about anything that requires an exchange of value (typically money), then you will be wel... Read More
Aligning Content to the Purchase Funnel
In this post, I would like to discuss our old friend the Purchase Funnel. It describes the various stages customers go through as they first become aware of your business and move towards purchase a... Read More
Color and Marketing
If you’ve been following my Twitter stream, Facebook page or Linked In profile, you may have noticed I often write about how color fits into marketing. Maybe it’s because as the days get ... Read More
Is there a best Social Media platform for small business marketing?
If you are trying to market your business, what is the best social media (SM) platform for you? Well, like many questions in marketing, the answer is: it depends. First of all, although there may be a... Read More